button-top-rightstop

JAPAN LAUNCH
OCTOBER 2010

We are happy to report that the Forevermark Japan team achieved great success with their SLA Launch which was held this Monday.

My colleagues tell me that Mai Kuraki, the guest celebrity for this event was covered on the MSN TOP page! Also, leveraging this event, they succeeded in having a popular news programme interview David Rudlin (International Markets Director) & Takashimaya.

Venue:

Conrad, Tokyo

Guests:

Press Conference total

80 attend

 

TV, NP, Weeklies

40 people

Web/bloggers

30 people

Trade media

10 people

Press Preview total

140 attend

Media (Mag, NP, website)

100 people

Stylist

20 people

Influencers

20 people

 



Tokyo






Venue Decoration:
Shining Light Awards
Display

 

 

 

 

 

 

 

 

Venue Decoration:
Panel Display

 

 

 

 

Press Conference

Right:
Over 80 journalists attend the conference

Below: International judges, Karen Lee and Yoshiko Ikoma share their experience.

 

press4

 

 

 

 

At the opening, MC talks
about Forevermark
& SLA project
.

 

 

 

Fashion Show
Shining Light Awards
Pieces are paraded on the Catwalk

 

 

 

 

 

 

Celebrity on stage Mai Kuraki (singer)
“Forevermark diamonds are full of love and passion by many experts involved. Also, Forevermark diamonds are not only beautiful, but also contribute to the producer countries in Africa. That makes me feel warm and special.”

Press Preview – generated additional coverage 
Accessorization for celebrities were decided by key stylists who came to the preview.

DWR interviewed by popular news programme

Forevermark original pieces were also introduced

Key editors also enjoyed SLA “try-on”

 

 

ELLE Japan shooting with celebrity

After the event, ELLE Japon did a big feature for SLA with Mai Kuraki

ELLE gave Mai a presentation to publish in her blog.

 

 

 

 

 

linelogoscombo