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CHINA LAUNCH
AUGUST 2010

EVENT OVERVIEW

  • Event format: cocktail party
  • Date: Thursday, Aug 12, 2010
  • Venue: CAFA, Beijing
  • Participants
    • Media (around 150 pax)
    • Forevermark guests (around 150 pax)
      • Forevermark management team
      • Government officer (NGTC, SDE, etc)
      • South Africa, Botswana, Namibia embassy
        representatives (TBC)
      • FMJ/FMD representatives and FMJ VIP
      • Judges (Karen Lee)
      • Celebrities and socialites

OBJECTIVES

  • Increase exposure of the Shining Light Awards by providing an international platform
  • Showcase De Beers group beneficiation projects and highlight Forevermark’s enduring bond with diamond producing countries
  • Provide Chinese media the first opportunity to view and appreciate the Shining Light Award pieces to secure future coverage
  • Showcase Forevermark craftsmanship and expertise


    OPENING REMARKS

 

 

 

 

Michael Wang, PR Director of Forevermark China
introduces the 2010 Shining Light Awards

Fabulous Fashion Show

CEO, Mr. Stephen Lussier delivers the opening speech to welcome guests to attend the global premiere of the
Shining Light Awards collection

 

 

Chinese celebrities from left to right: Dong Jie Yao Chen and Gao Yuanyuan attend the 2010 Shining Light Awards

 

 

 

 

Ms. Karen Lee, our Chinese Shining Light Awards judge address the press

CELEBRITY INTERVIEW
Celebrity group interview arranged for delivering brand messages

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