11 February 2011 DTC and Forevermark reveal the largest Shining Light Awards collection to date.
R22 million collection of breathtaking diamond jewellery its debut on 10 February 2011 in Johannesburg, South Africa.
Overall winning piece, South Africa, designed by Hunadi Tlomatsana, Sponsored by Zlotowski’s DCW(Pty)Ltd/Chow Tai Fook Group
18ct white gold neckpiece set with 2 055 round brilliant cut diamonds with a total weight of 34.84cts, and 24 Forevermark diamonds with a total weight of 6.07cts
The Diamond Trading Company (DTC), sales arm of the De Beers Group, and Forevermark, a diamond brand from the De Beers Group, proudly revealed the 2010/2011Shining Light Awards Southern African collection.
First launched in 1996, the objective of the Shining Light Awards has been to provide support for the future of the Southern African jewellery industry by helping to develop both technical and design skills of Southern African designers as well as increasing a global understanding and appreciation of Southern African jewellery design.
The new 2010/2011 Southern Africa Shining Light Awards collection consists of 30 jewellery pieces. 10 of these crafted by local South African designers, 10 designs created and designed by Namibian designers, and 10 designs created by Botswana designers. Of the 30 pieces, 15 contain Forevermark diamonds. Forevermark is a diamond brand launched by De Beers in 2008.
The new collection comprises 30 spectacular pieces of diamond jewellery set with over 25 thousand diamonds including natural black diamonds, natural brown diamonds, canary yellow and cape coloured diamonds and of course, brilliant white diamonds. The collection also features an assortment of fancy cut diamonds including marquise, princess, baguettes and emerald cut diamonds in the collection with a total weight of over 630 carats.
Varda Shine, CEO of DTC International says ”Through the Shining Light Awards competition the DTC has pioneered the way for DTC Sightholders, the sponsors of the collection pieces, local manufacturers and designers to collaborate in producing innovative and progressive design work.
“These partnerships are encouraged from the very beginning and foster unity and sustainability in our diamond industries; in turn providing invaluable work experience and excitement within jewellery design faculties and more importantly, creating opportunities for young designers less fortunate than others. Indeed, it is through the sponsors of the Shining Light Collection, the DTC Sightholders that added value to the DTC’s vision on beneficiation and sustainability is enhanced and supported”.
Overall winning piece, Namibia, designed by Richard Lee Schoombe. Sponsored by Steinmetz Diamond Group
18ct white gold 3-ball pendant set with 1,361 round brilliant cut diamonds with a total weight of 38.64cts
Stephen Lussier, CEO of Forevermark was quoted as saying, “Forevermark works exclusively with experts who are passionate about, and inspired by, diamonds. It is for this reason that Forevermark is once again, partnering the Shining Light Awards. By supporting the awards, Forevermark is proud to nurture upcoming talent in diamond producing countries, and to help develop the expert craftsmen of tomorrow.”
Lussier continues, “this year, Forevermark has provided international judges for the competition, journalist and art consultant, Yoshiko Ikoma, artist and celebrated jewellery designer Karen Lee and supermodel and designer, Alek Wek. The judges have been uniformly impressed by the standard of designs and the beauty of the finished collection, and we are looking forward to helping showcase these stunning pieces around the world”.
Overall winning piece, Botswana, designed by David Atho Moatisi Sponsored by Eurostar Botswana (Pty) LTD
18ct white gold neckpiece set with 2,848 round brilliant black and white diamonds with a total weight of 73.17cts
Thoko Modisakeng, Head of Marketing for Southern Africa added “...one of the key pillars of the DTC Shining Light Awards project is the transference of skills and knowledge.” “This was highlighted during the manufacturing stage of the competition when four of the Shining Light winners were flown to India by their Sightholder sponsors to collaborate and participate in the manufacture of their winning pieces. Additionally, it was with the input of previous Shining Light winners that some of the 2010/2011 winners were assisted in the final manufacture of their pieces. This is just one facet of the commitment that these Awards encourage, once again proving that, with the right partners, truly great things can happen.”
The 20010/2011 Shining Light collection continues to be of great interest to the world and this is evident in the fact that its travel requests are on going and its schedule changes weekly. Click here to find a report of the recent activities. Read more >>
Click here to see some of the wonderful coverage we have received from the Forevermark Beijing launch this August. The overall winners will be revealed at the African launch in Feb/March 2011.
AND THE WINNERS ARE...
10 winners were chosen from each of the three participating countries. Find out which of the talented entrants were chosen.
SOUTH AFRICA NAMIBA BOTSWANA
Click here to download our comprehensive information booklet
About Forevermark – The Inscription Less than one percent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and a unique identification number. Highly advanced, proprietary technology is used to inscribe the icon and unique identification number on the table facet of a Forevermark diamond. Invisible to the naked eye, the actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.
About Forevermark – The Brand Forevermark is a diamond brand which comes from the De Beers family of companies. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewellers.
About Forevermark – The Company Forevermark is part of the De Beers family of companies. The division’s main mission is to build and develop the Forevermark diamond brand. Forevermark also holds responsibility within the De Beers family of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds.
About the Diamond Trading Company (DTC)
The DTC is the rough diamond distribution arm of the De Beers Family of Companies and is the world's largest supplier of rough diamonds, handling 35-40% of the world's supply by value. With activities in sorting, valuing and diamond beneficiation, the DTC has representative offices in the UK, and South Africa, as well as joint venture operations in Botswana and Namibia with the governments of those countries. Formed in 1934, the DTC was incorporated in 1986 and established as a stand alone company within the De Beers family in July 2004. Through its producer and customer value propositions, the company is focused on maintaining its position as the world’s most effective distribution channel for rough diamonds.
About De Beers
De Beers, established in 1888, is the world’s leading rough diamond company with unrivalled expertise in the exploration, mining and marketing of diamonds. De Beers, and its joint venture partners, operate in more than 20 countries across five continents employing more than 13,000 people. From its mining operations across Botswana, Namibia, South Africa and Canada, De Beers produces and markets 35-40% of the world’s supply of rough diamonds. As part of the company’s operating philosophy, the people of De Beers are committed to Living up to Diamonds by making a lasting contribution to the communities in which they live and work. In the countries in which we have mining operations, this means carrying out profitable business, whilst at the same time helping Governments achieve their aspirations of turning natural resources into shared national wealth. De Beers encourages sustainable working to ensure long-term positive development for Africa, and returns more than US$2.0 billion to the continent every year.